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Volume 28, Issue 1

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Journal of Nonprofit & Public Sector Marketing, Volume 28, Issue 1 (2016)

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Journal of Nonprofit & Public Sector Marketing, Volume 28, Issue 1 (2016)

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Political Marketing

Editors

Introduction

Introduction to Special Issue on Political Marketing

Wayne Binney, Daniel Laufer & Jennifer Lees-Marshment

Pages: 1-4

Published online: 02 Mar 2016

First Page PreviewforIntroduction to Special Issue on Political Marketing | Full Text | References | PDF (402.5 KB)

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Articles

Article

Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama

Edward Elder

Pages: 5-21

Published online: 02 Mar 2016

AbstractforMarket-Oriented Governing Leaders’ Communication: John Key and Barack Obama | Full Text | References | PDF (1.1 MB)

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Article

It’s the Equity Stupid! Protecting the Value of the Partisan Brand

Lorann Downer

Pages: 22-39

Published online: 02 Mar 2016

AbstractforIt’s the Equity Stupid! Protecting the Value of the Partisan Brand | Full Text | References | PDF (1.3 MB)

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Article

How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis

Tiffany Winchester, John Hall & Wayne Binney

Pages: 40-65

Published online: 02 Mar 2016

AbstractforHow Usage Influences Young Adult Voting Decision-Making: An SEM Analysis | Full Text | References | PDF (1.7 MB)

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Article

Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy

Neil Bendle & June Cotte

Pages: 66-83

Published online: 02 Mar 2016

AbstractforAssumptions of Rationality in Political Marketing: The Case of the Republican Autopsy | Full Text | References | PDF (1.2 MB)

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Journal of Nonprofit & Public Sector Marketing (Vol.28, Iss.1, 2016)

Political Marketing

Political Marketing

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