Journal of Nonprofit & Public Sector Marketing, Volume 32, Issue 1 (2020)

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Journal of Nonprofit & Public Sector Marketing, Volume 32, Issue 1 (2020)

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Volunteer Recruitment, Activation, Commitment and Retention

Editorials

Editorial
Volunteer Recruitment, Activation, Commitment, and Retention: An Introduction to the Special Issue
Pam Kappelides, Gillian Sullivan Mort, Clare D’Souza & Bob McDonald
Pages: 1-3
Published online: 20 Mar 2020
First Page PreviewforVolunteer Recruitment, Activation, Commitment, and Retention: An Introduction to the Special Issue | Full Text | References | PDF (246.8 KB) | EPUB
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Articles

Article
A Heavy Load: Challenges and Current Practices for Volunteer Managers in the USA, Australia, and Canada
Pam Kappelides & Tobi Johnson
Pages: 4-24
Published online: 23 Sep 2019
AbstractforA Heavy Load: Challenges and Current Practices for Volunteer Managers in the USA, Australia, and Canada | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Volunteer Retention Motives and Determinants across the Volunteer Lifecycle
Bill Merrilees, Dale Miller & Raisa Yakimova
Pages: 25-46
Published online: 07 Nov 2019
AbstractforVolunteer Retention Motives and Determinants across the Volunteer Lifecycle | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The Roles of Self-identity Cues and Public Self-consciousness in Volunteering for Socially Stigmatized Causes on Social Media
Hyun Ju Jeong
Pages: 47-72
Published online: 07 Nov 2019
AbstractforThe Roles of Self-identity Cues and Public Self-consciousness in Volunteering for Socially Stigmatized Causes on Social Media | Full Text | References | PDF (2 MB) | EPUB
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Article
Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands
Mafalda Nogueira, Francisco Santarém & Sandra Gomes
Pages: 73-104
Published online: 17 Nov 2019
AbstractforVolunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands | Full Text | References | PDF (2.3 MB) | EPUB
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