Journal of Nonprofit & Public Sector Marketing, Volume 33, Issue 2 (2021)

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Journal of Nonprofit & Public Sector Marketing, Volume 33, Issue 2 (2021)

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Political consumerism and consumption

Editorial

Editorial
New Perspectives on Political Consumerism and Consumption: An Editorial Essay
Jörg Lindenmeier & Sergio Rivaroli
Pages: 109-113
Published online: 28 Dec 2020
First Page PreviewforNew Perspectives on Political Consumerism and Consumption: An Editorial Essay | Full Text | References | PDF (212.6 KB) | EPUB
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Article

Article
The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise
Stephan Olk
Pages: 114-131
Published online: 06 Aug 2020
AbstractforThe Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise | Full Text | References | PDF (395 KB) | EPUB
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Article
The Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy
Ilenia Bregoli
Pages: 132-148
Published online: 14 Jan 2021
AbstractforThe Use of Mafia Stereotypes in Marketing: A Study into Consumers’ Perceptions and Willingness to Buy | Full Text | References | PDF (483.1 KB) | EPUB
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Article
Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism”
Kinga Polynczuk-Alenius
Pages: 149-167
Published online: 31 Dec 2020
AbstractforEthical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism” | Full Text | References | PDF (359.9 KB) | EPUB
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Open Access
Article
Moralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe
Sebastian Koos
Pages: 168-192
Published online: 11 Jan 2021
AbstractforMoralising Markets, Marketizing Morality. The Fair Trade Movement, Product Labeling and the Emergence of Ethical Consumerism in Europe | Full Text | References | PDF (623.4 KB) | EPUB
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Article
Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors
Cheng Hong & Cong Li
Pages: 193-211
Published online: 29 Dec 2020
AbstractforWill Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors | Full Text | References | PDF (455.8 KB) | EPUB
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Article
The Entangled Consumer: Rethinking the Rise of the Consumer after 1945
Peter van Dam
Pages: 212-238
Published online: 07 Jan 2021
AbstractforThe Entangled Consumer: Rethinking the Rise of the Consumer after 1945 | Full Text | References | PDF (989.3 KB) | EPUB
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