Aims and scope

Discover an animated version of the Aims and Scope here.

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted.  The best of theoretical and applied data-driven works are welcomed.  Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.  All papers published in JCIRA go through a rigorous, double anonymized, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

Authors can choose to publish gold open access in this journal.

Read the Instructions for Authors for information on how to submit your article.