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The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted. The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged. All papers published in JCIRA go through a rigorous, double anonymized, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
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Associated journals
Journal of Advertising
Publishes research devoted to the development of advertising theory and its relationship to practice, across all types of advertising and issues in the field.
Journal of Interactive Advertising
Publishes research on modern interactive advertising, focusing on cultural setting, advertising effectiveness, social and economic issues.
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