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Marketing Education Review Volume 34, 2024 - Issue 2: Teaching Innovation Special Issue (2024): Fashion as Marketing Education Metaphor: Timeless Pieces and Of-the-Season Must Haves
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Research Article

THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

Christopher Leoa Department of Management, University of Central Florida, Orlando, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0009-0001-6403-1936
ORCID Icon,
Timothy Halloranb Department of Marketing, Georgia Institute of Technology, Atlanta, Georgia
,
Carlos Valdeza Department of Management, University of Central Florida, Orlando, USA
,
Ioanna Martinouc Department of Psychology, New York College, University of Bolton, Athens, Greece
,
Leslie Connella Department of Management, University of Central Florida, Orlando, USA
&
Jennifer Morina Department of Management, University of Central Florida, Orlando, USA
Pages 107-120 | Published online: 02 Apr 2024
 
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ABSTRACT

This study examines the role of the popular job searching website LinkedIn and its effects on personal branding, self-esteem and job search behavior self-efficacy. The experiment examined the pre and post changes of these constructs after participants completed a LinkedIn training workshop and found statistically significant results for the experimental group. These findings suggest that career development professionals should consider incorporating LinkedIn training workshops as a means of enhancing employees’ personal brands and job search behavior self-efficacy. The results also highlight the potential of technological interventions in career development. Future research should explore the long-term effects of LinkedIn training on personal branding and job search outcomes.

Disclosure Statement

No potential conflict of interest was reported by the author(s).

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