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Marketing Education Review Volume 34, 2024 - Issue 2: Teaching Innovation Special Issue (2024): Fashion as Marketing Education Metaphor: Timeless Pieces and Of-the-Season Must Haves
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Research Article

SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS

Alex Milovica Associate Professor of Practice - Marketing, Marquette University, University of Wisconsin-Milwaukee, Milwaukee, WI, USACorrespondence[email protected]
,
Moumita Das Gyomlaib School of Management Paris, Assistant Professor, Marketing, Ohio University, Athens, OH, USA
,
Brian Spaidc Associat e Professor of Marketing, University of Tennessee - Knoxville, Marquette University, Milwaukee, WI, USA
&
Rebecca Dingusd Associate Professor, Marketing, Kent State University, Ohio University, Athens, OH, USA
Pages 137-143 | Published online: 15 Apr 2024
 
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ABSTRACT

The recent popularity of ChatGPT and artificial intelligence chatbots presents both challenges and opportunities for incorporating this modern technology in the classroom. This paper introduces an activity that uses ChatGPT to help students practice their role playing sales skills. The benefits of using this AI chatbot for role play training include allowing students to practice when it’s convenient and have the ability to react to a chatbot taking on personas of different buyer types. Survey results demonstrate the effectiveness of this training method for both role play training and general familiarity with ChatGPT.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Supplementary data

Supplemental data for this article can be accessed online at https://doi.org/10.1080/10528008.2024.2341278

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