Special issues
Browse all special issues from Journal of Strategic Marketing.
Strategic Brand Storytelling
Volume 31, Issue 7, 2023 pages 1239-1356
Brands in the digital world: challenges and perspectives
Volume 30, Issue 4, 2022 pages i-442
Relationship Marketing in Franchising and Retailing
Volume 30, Issue 2, 2022 pages 113-238
Service Marketing
Volume 30, Issue 1, 2022 pages 1-111
How to tackle global retail apocalypse using strategic omnichannel management?
Volume 29, Issue 7, 2021 pages 567-632
Value Co-creation Strategy in the Social Commerce Era
Volume 27, Issue 4, 2019 pages 281-367
Contemporary Issues in Sports Marketing
Volume 26, Issue 1, 2018 pages 1-121
Special issue: Marketing and Generation. Guest editors: Damien Chaney, Mourad Touzani, and Karim Ben Slimane
Volume 25, Issue 3, 2017 pages 179-274
Special issue: Adding Value to Marketing Education: Best Practice Teaching in a Modern Education Environment. Guest editors: Carolyn Strong and Andrea Beetles
Volume 25, Issue 2, 2017 pages 99-177
Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie
Volume 24, Issue 3-4, 2016 pages 169-345
The Anatomy of Entrepreneurial Marketing: International Perspectives. Guest Editors: Aron O'Cass and Sussie Morrish
Volume 24, Issue 1, 2016 pages 1-i
Competitive Intelligence, Analysis & Strategy
Volume 20, Issue 1, 2012 pages 1-82
The Engagement of Customers Beyond Their Expected Roles
Volume 19, Issue 7, 2011 pages 551-ebi
Marketing Strategy in a Turbulent Environment
Volume 19, Issue 5, 2011 pages 413-486
Competitive Intelligence, Analysis & Strategy
Volume 18, Issue 7, 2010 pages 517-ebi
Strategic Sales and Strategic Marketing
Volume 17, Issue 3-4, 2009 pages 189-322
Return on Marketing Investment: The New Marketing Paradigm
Volume 15, Issue 5, 2007 pages 375-457
Celtic Marketing Concepts
Volume 15, Issue 1, 2007 pages 1-75
Celtic Marketing
Volume 14, Issue 1, 2006 pages 1-98
Marketing Strategy: a history of the next decade
Volume 11, Issue 3, 2003 pages 161-214
Special issue information
Irresponsible Marketing and the Manipulation of Public Opinion (Deadline: 31 December 2021)
Marketing and Entrepreneurship: Challenges and Opportunities (Deadline: 31 December 2021)
Luxury Marketing & Branding (Deadline: 28 February 2022)
The future of marketing and communications in a digital era: Data, analytics and narratives (Deadline: 28 October 2022)
Fact or Fake: Information, Misinformation and Disinformation via Social Media (Deadline: 30 April 2022)
Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage - Revisiting the Resource-based View (Deadline: 31 March 2022)