Journal of Current Issues & Research in Advertising, Volume 45, Issue 2 (2024)

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Journal of Current Issues & Research in Advertising, Volume 45, Issue 2 (2024)

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Research Articles

Article
The Lost History of the American Academy of Advertising
Jef I. Richards
Pages: 141-178
Published online: 14 Nov 2023
AbstractforThe Lost History of the American Academy of Advertising | Full Text | References | PDF (13.5 MB) | EPUB
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Article
Corporate Account As a New Endorser Developing Parasocial Relationships with Customers
Kosuke Mizukoshi
Pages: 179-195
Published online: 28 Sep 2023
AbstractforCorporate Account As a New Endorser Developing Parasocial Relationships with Customers | Full Text | References | PDF (1.2 MB) | EPUB
  • 119 Views
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Article
Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents
Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis & Gail M. Ferguson
Pages: 196-218
Published online: 14 Nov 2023
AbstractforExploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents | Full Text | References | PDF (1.4 MB) | EPUB
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Article
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses
Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo & Camilla Teran
Pages: 219-241
Published online: 17 Jan 2024
Abstractfor“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses | Full Text | References | PDF (3.6 MB) | EPUB | Supplemental
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Article
Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit
Chris J. Vargo, Toby Hopp & Pritha Agarwal
Pages: 242-256
Published online: 31 Jan 2024
AbstractforBalancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit | Full Text | References | PDF (878.7 KB) | EPUB
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Open Access
Article
Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities
Kasey Windels, Eliana DuBosar & Sophia Mueller
Pages: 257-275
Published online: 31 Jan 2024
AbstractforSame Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities | Full Text | References | PDF (1.5 MB) | EPUB
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