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Volume 30, Issue 4

Journal of Business-to-Business Marketing

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Journal of Business-to-Business Marketing, Volume 30, Issue 4 (2023)

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Journal of Business-to-Business Marketing, Volume 30, Issue 4 (2023)

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Vol 31, 2024 Volume 30, 2023 Vol 29, 2022 Vol 28, 2021 Vol 27, 2020 Vol 26, 2019 Vol 25, 2018 Vol 24, 2017 Vol 23, 2016 Vol 22, 2015 Vol 21, 2014 Vol 20, 2013 Vol 19, 2012 Vol 18, 2011 Vol 17, 2010 Vol 16, 2009 Vol 15, 2008 Vol 14, 2007 Vol 13, 2006 Vol 12, 2005 Vol 11, 2004 Vol 10, 2002-2003 Vol 9, 2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1999-2000 Vol 5, 1998-1999 Vol 4, 1997-1998 Vol 3, 1996-1997 Vol 2, 1994-1996 Vol 1, 1992-1994

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Research Article

Article

Ecosystem Well-Being and Resilience: Lessons from Crisis Management in Service Organizations

Elissar Toufaily & Tatiana Zalan

Pages: 349-370

Published online: 12 Dec 2023

AbstractforEcosystem Well-Being and Resilience: Lessons from Crisis Management in Service Organizations | Full Text | References | PDF (518.5 KB) | EPUB

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Article

Role of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration

Jin Yong Park & Changju Kim

Pages: 371-394

Published online: 12 Dec 2023

AbstractforRole of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration | Full Text | References | PDF (742.4 KB) | EPUB

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Open Access

Article

Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance

Yanzhe Liu, Xiaoyu Zhao & Tao Wang

Pages: 395-418

Published online: 12 Dec 2023

AbstractforValue-Based Selling Capability: Antecedents and Implications for B2B Sales Performance | Full Text | References | PDF (823.2 KB) | EPUB

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Article

The Effect of Data Empowerment on Channel Resilience: The Roles of Ambidextrous Learning，Guanxi Inertia and Enterprise Openness

Weiwei Dong, Miaomiao Dong & Jian Qin

Pages: 419-439

Published online: 12 Dec 2023

AbstractforThe Effect of Data Empowerment on Channel Resilience: The Roles of Ambidextrous Learning，Guanxi Inertia and Enterprise Openness | Full Text | References | PDF (661 KB) | EPUB

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Article

Family Business Intergenerational Succession and Market Sustainable Competitive Advantage – Based on the Mediating Effect of Intellectual Capital

Xiangqian Yu, Xiang Ao & Yongxiang Wang

Pages: 441-452

Published online: 12 Dec 2023

AbstractforFamily Business Intergenerational Succession and Market Sustainable Competitive Advantage – Based on the Mediating Effect of Intellectual Capital | Full Text | References | PDF (620.2 KB) | EPUB

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Journal of Business-to-Business Marketing (Vol.30, Iss.4, 2023)

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