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Volume 31, Issue 2

Journal of Business-to-Business Marketing

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Journal of Business-to-Business Marketing, Volume 31, Issue 2 (2024)

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Journal of Business-to-Business Marketing, Volume 31, Issue 2 (2024)

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Volume 31, 2024 Vol 30, 2023 Vol 29, 2022 Vol 28, 2021 Vol 27, 2020 Vol 26, 2019 Vol 25, 2018 Vol 24, 2017 Vol 23, 2016 Vol 22, 2015 Vol 21, 2014 Vol 20, 2013 Vol 19, 2012 Vol 18, 2011 Vol 17, 2010 Vol 16, 2009 Vol 15, 2008 Vol 14, 2007 Vol 13, 2006 Vol 12, 2005 Vol 11, 2004 Vol 10, 2002-2003 Vol 9, 2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1999-2000 Vol 5, 1998-1999 Vol 4, 1997-1998 Vol 3, 1996-1997 Vol 2, 1994-1996 Vol 1, 1992-1994

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Review Article

Research on Reverse Channel: Review and Prospects

Xihan Gao, Zheng Wang, Yuan Gao, Rui Wang & Yin Bai

Pages: 141-165

Published online: 02 Apr 2024

AbstractforResearch on Reverse Channel: Review and Prospects | Full Text | References | PDF (772.6 KB) | EPUB

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Research Article

Article

Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing

Ying Han & Guijun Zhuang

Pages: 167-182

Published online: 23 Feb 2024

AbstractforAligning Governance Mechanisms with Organization Forms in Multichannel Marketing | Full Text | References | PDF (712.3 KB) | EPUB

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Article

An FsQCA Exploration of Multiple Paths to Sales Performance: Evidence from China

Shanji Yao, Lushun Sun, Dewen Liu & Xueyuan Han

Pages: 183-195

Published online: 02 May 2024

AbstractforAn FsQCA Exploration of Multiple Paths to Sales Performance: Evidence from China | Full Text | References | PDF (642.1 KB) | EPUB

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Article

Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective

Rony Castillo-Alarcón & Leslier Valenzuela-Fernández

Pages: 197-223

Published online: 14 May 2024

AbstractforPolitical Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective | Full Text | References | PDF (1.5 MB) | EPUB

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Article

Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years

Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai & Bekim Poleshi

Pages: 225-241

Published online: 16 May 2024

AbstractforDoes Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years | Full Text | References | PDF (614.5 KB) | EPUB

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Article

Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice

Shivam Rai & Preeti Narwal

Pages: 243-259

Published online: 03 May 2024

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Journal of Business-to-Business Marketing (Vol.31, Iss.2, 2024)

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