Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 3 (2024)

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Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 3 (2024)

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Research Article

Article
Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020
Prasant Kumar Pandey & Naval Bajpai
Pages: 271-298
Published online: 10 Oct 2022
AbstractforMapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020 | Full Text | References | PDF (4.9 MB) | EPUB
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Article
Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff
Julia Schätzle, Jörg Lindenmeier, Iris Saliterer & Florian Liberatore
Pages: 299-321
Published online: 13 Oct 2022
AbstractforDevelopment and Validation of a Brand Personality Scale for Employers of Healthcare Staff | Full Text | References | PDF (749.5 KB) | EPUB
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Article
Modeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective
Emile Saker Nkwei, Mornay Roberts-Lombard & Daniel Kofi Maduku
Pages: 322-346
Published online: 26 Feb 2023
AbstractforModeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Using Sentiment Analysis to Understand Public Policy Nicknames: Obamacare and the Affordable Care Act
James Lappeman, Aliah Goder, Kalencia Naicker, Hamza Faruki & Patrick Gordon
Pages: 347-363
Published online: 01 Mar 2023
AbstractforUsing Sentiment Analysis to Understand Public Policy Nicknames: Obamacare and the Affordable Care Act | Full Text | References | PDF (2 MB) | EPUB
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Article
Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence
Gabriel Simiyu & Valentine W. Kariuki
Pages: 364-391
Published online: 21 Mar 2023
AbstractforSelf-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence | Full Text | References | PDF (1.5 MB) | EPUB
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