https://orcid.org/0000-0002-9691-1540
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Xiang Ying Mei
Xiang Ying Mei is an assosiate professor in marketing at Inland Norway University of Applied Sciences. She holds a PhD in tourism management from the University of Queensland, Australia. In addition to years of practical experiences in the service industries, her research interests range from government policies, innovation, regional development, tourism management and development, experience economy, consumer behaviour and marketing, to digital learning tools and student engagement in higher education. Mei has previously published in journals such as Journal of Applied Research in Higher Education, Library & Information Science Research, International Review of Retail Distribution & Consumer Research, Tourism Management Perspectives, Current Issues in Tourism, Anatolia, Tourism Analysis, European Journal of Tourism Research, Scandinavian Journal of Hospitality and Tourism Research, and Tourism and Hospitality Research.