Counterproductive risk-reduction strategy in travel-related decision-making

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Acknowledgements

The sampling was made possible by Bay Zoltán Nonprofit Ltd. for Applied Research.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work (László Kökény’s part) supported by the ÚNKP-22-4-I-CORVINUS-97 New National Excellence Programme of the Ministry for Innovation and Technology from the source of the National Research, Development, and Innovation Fund.

Notes on contributors

László Kökény

László Kökény is an Assistant Lecturer and PhD-candidate at Corvinus University of Budapest, Hungary. He will be awarded a Ph.D. in Tourism Management from the Corvinus University of Budapest in the end of 2022. His recent research interests include tourism services, consumer behaviour, tourism safety, service distribution and perceived risk.

Zsófia Kenesei

Zsófia Kenesei is a Professor of Service Marketing at Corvinus University of Budapest, Hungary. She was awarded a Ph.D. in Business and Management from the Corvinus University of Budapest in 2000. Her recent research interests include tourism services, service marketing, technology acceptance and consumer behaviour.

Zsuzsanna Marton

Zsuzsanna Marton is an Assistant Professor at Pannon University, Campus of Nagykanizsa, Nagykanizsa, Hungary. She was awarded a Ph.D. in Tourism Safety from the Pannon University, Campus of Nagykanizsa, Nagykanizsa in 2022. Her recent research interests include tourism safety, and perceived risk.

Zoltán Birkner

Zoltán Birkner is an Associate Professor at Pannon University, Campus of Nagykanizsa, Nagykanizsa, Hungary and President of the National Research, Development and Innovation Office. He was awarded a Ph.D. in Business and Innovation from the Pannon University, Campus of Nagykanizsa, Nagykanizsa in 2010. His recent research interests include business innovation, innovation policy, innovation management and tourism safety.

Gábor Michalkó

Gábor Michalkó is a Professor of Tourism at Corvinus University of Budapest, Hungary and scientific advisor at the Geographical Institute of the Hungarian Academy of Sciences. He was awarded a Ph.D. in Geography from the University of Debrecen in 1998. His recent research interests include urban tourism, shopping tourism, health tourism, tourism safety, and the relationship between tourism and quality of life.