Honeymoon tourists’ online representation of tagged locations in Bali, Indonesia

ABSTRACT

To date, studies examining the online representations of honeymoon tourists remain scant. We conducted a Directed Content Analysis (DCA) involving 2,001 location-tagged photos from Honeymoon Tourists in Bali, using Hunter’s theory on photographic representations of tourism groomed spaces as the coding framework. Results of the study indicated that “Tourism Products” was the most used space type, in both couple and solo photos, to represent Bali as a Honeymoon Tourist destination. As shown, the regencies of Badung and Gianyar yielded the most tagged photos. In contrast, the most tagged specific locations in this area belong to cultivated landscapes, heritage, material culture, and tourism products. The study also discusses theoretical contributions and practical implications for destination marketing.

KEYWORDS:

• Content analysis
• honeymoon tourists
• online representations
• tagged locations
• Bali

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Matthew Joaquin Y. Buenviaje

Mathew Buenviaje graduated Cum Laude and received a BS in Travel Management from the University of Santo Tomas, the Philippines. His research interests center on tourism marketing and destination promotion.

Kevin Ryan M. Castillo

Kevin Ryan Castillo graduated Magna Cum Laude and received a BS in Travel Management from the University of Santo Tomas, the Philippines. Currently, he is a student pilot and his research interests center on aviation experience and tourism destination products.

Kyle Louise B. Landicho

Kyle Louise Landicho completed his Bachelor studies at the University of Santo Tomas, the Philippines, graduating Cum Laude and receiving a BS in Travel Management. His research interests center on social media marketing and photographic representations.

Fatima Bridgette D. Lobo

Fatima Bridgette Lobo did her Bachelor studies at the University of Santo Tomas, the Philippines, graduating Magna Cum Laude and receiving a BS in Travel Management. Her research interests center on honeymoon tourism.

Leilamae L. Mendoza

Leilamae Mendoza graduated Magna Cum Laude and received a BS in Travel Management from the University of Santo Tomas, the Philippines. Her research interests center on visitor experience and motivation in tourism and hospitality.

Allan B. de Guzman

Allan B. de Guzman handles management and research courses at graduate and undergraduate levels at the University of Santo Tomas, the Philippines. He received the 2011 Metrobank Foundation Most Outstanding Teacher Award in Higher Education in the Philippines and the 2014 Australian Awards Fellowship on Curriculum. Leadership at the Queensland University of Technology, Australia.