Resident’s quality of life through community-based tourism

ABSTRACT

The impact of community-based tourism (CBT) on residents’ quality of life (QOL) has been realized in many aspects, concerning attitude, physical, environmental, and relationships in society. However, several positive and negative factors influence QOL, and few studies have explored these factors. Focusing on measuring the significant CBT factors that have not been previously explored and examined, this study explored factors that influence QOL in CBT using factor analysis. The results show that CBT factors measuring residents’ QOL, such as economic, public administration, technology, external actors, and social inequalities in several community-based attributes, can measure the effect on residents’ QOL. This study emphasizes that CBT factors are suitably performed and managed can dynamically reduce and alleviate the impacts on residents’ QOL.

KEYWORDS:

• Community-based tourism
• quality of life
• community development
• COVID-19 pandemic
• social inequality

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Akkhaporn Kokkhangplu

Akkhaporn Kokkhangplu is currently a lecturer at the Hospitality and Event Management, Khon Kaen Business School, Khon Kaen University, Thailand. He earned his PhD from the Graduate School of Tourism Management, National Institute of Development Administration (2021). His research interests are tourism and hospitality development, policy, and planning. Recently, he has focused on the tourism and hospitality industry and health and wellness business.

Young Hoon Kim

Young Hoon Kim is a professor of Hospitality and Tourism Management at the University of North Texas, USA. His research work has been published or more than 200 papers in refereed journals, peer-reviewed book chapters, and conference proceedings. His research interests include convention and event management, destination marketing, sustainability, and digital experience. Recently, he has focused on sport and event management and sustainable development in the hospitality and tourism industry.

Kanokkarn Kaewnuch

Kanokkarn Kaewnuch is an associate professor of the Graduate School of Tourism Management at National Institute of Development Administration, Bangkok, Thailand. Her research interests include tourism development, community-based tourism, sustainability, and risk management. Recently, she has focused on the community-based tourism, tourism impact assessment, tourism and hospitality management, tourism marketing communication, and tourism strategic branding.