Figures & data
Figure 1. Interaction effects between endorse type and gesture style on promotional focus orientation in Experiment 2.
Figure 2. (a) Interaction effects between endorse type and gesture style on brand evaluations in Experiment 3: Promotional message framing. (b) Interaction effects between endorse type and gesture style on brand evaluations in Experiment 3: Preventive message framing.
Figure 3. (a) Mediation analysis in Experiment 3: Promotional message framing with eager gesture. (b) Mediation analysis in Experiment 3: Preventive message framing with vigilant gesture.
Data availability statement
The fictitious ads and the datasets in this article are available from the corresponding author upon reasonable request.