Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 5: Advertising in the Era of Digital Media Evolution
Submit an article Journal homepage
745
Views
0
CrossRef citations to date
0
Altmetric
Research Articles

Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion

Makoto Onoa School of Global Japanese Studies, Meiji University, Tokyo, JapanCorrespondence[email protected]
View further author information
&
Akinori Onob Faculty of Business and Commerce, Keio University, Tokyo, JapanView further author information
Pages 904-929 | Received 17 Feb 2023, Accepted 08 Mar 2024, Published online: 02 Apr 2024

Reprints and Permissions

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

To request a reprint or commercial or derivative permissions for this article, please click on the relevant link below.

Order Reprints Request Permissions

For more information please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.