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Research Article

Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study

Anjali Sharmaa Marketing, Masters’ Union, Gurugram, Haryana, IndiaCorrespondence[email protected] [email protected]
,
K. R. Jayasimhab Marketing, Indian Institute of Management Indore, Indore, Madhya Pradesh, India
&
Himanshu Shekhar Srivastavac Marketing, Indian Institute of Management Raipur, Raipur, Chhattisgarh, India
Published online: 25 Jan 2024

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