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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 35, 2024 - Issue 2
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Research Notes

Generation Z tourists’ experience and delight in rural tourism: the mediating role of customer engagement

Yangyang Jianga Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, ChinaCorrespondence[email protected]
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,
Yuwei Zana Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, ChinaView further author information
&
M. S. Balajib Department of Marketing, Rennes School of Business, Rennes, FranceView further author information
Pages 392-396 | Received 23 Sep 2022, Accepted 06 Dec 2022, Published online: 15 Dec 2022

References

  • Jiang, Y. (2020). A cognitive appraisal process of customer delight: The moderating effect of place identity. Journal of Travel Research, 59(6), 1029–1043. https://doi.org/10.1177/0047287519872827
  • Jiang, Y., & Hong, F. (2021). Examining the relationship between customer-perceived value of night-time tourism and destination attachment among Generation Zeneration Z tourists in China. Tourism Recreation Research, 1–14. https://doi.org/10.1080/02508281.2021.1915621
  • Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
  • Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165–174. https://doi.org/10.1016/0261-5177(96)00003-9
  • Rather, R. A. (2020). Customer experience and engagement in tourism destinations: The experiential marketing perspective. Journal of Travel & Tourism Marketing, 37(1), 15–32. https://doi.org/10.1080/10548408.2019.1686101
  • Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019). Tourism-based customer engagement: The construct, antecedents, and consequences. The Service Industries Journal, 39(7–8), 519–540. https://doi.org/10.1080/02642069.2019.1570154
  • Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
  • Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: Potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74–87. https://doi.org/10.1108/TR-03-2020-0110

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