182
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Trends of religious marketing and the transformation of religious practices among prophetic ministries in Botswana

, ORCID Icon &

Bibliography

  • Agarwal, Ruchi, and William J. Jones. “Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok.” Religions 13, no. 5 (2022): 421.
  • Ahdar, Rex. “The Idea of ‘Religious Markets’.” International Journal of Law in Context 2, no. 1 (2006): 49–65.
  • Anderson Jnr, George. “Commercialisation of Religion in Neo-Prophetic Pentecostal/Charismatic Churches in Ghana: Christian Ethical Analysis of Their Strategies.” Journal of Philosophy, Culture and Religion 42 (2019): 1–8.
  • Anyasor, Okwuchukwu M. “Advertising Motivations of Church Advertising in Nigeria.” International Journal of Multidisciplinary Research and Development 5, no. 1 (2018): 99–192.
  • Ayeni, Oluwadamilola Blessing. “Branding and Marketing Nigerian Churches on Social Media.” In Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market, edited by Samuelson Appau, 99–119. Cham: Palgrave Macmillan, 2021.
  • Bagopi, Ernest B. L., and Christson Daman. The Nature and State of Competition in the Botswana Shopping Mall Retail. Gaborone: Competition Authority, 2016.
  • Berger, Peter L. The Sacred Canopy: Elements of a Sociological Theory of Religion. New York: Open Road Integrated Media, 1967.
  • Cazarin, Rafael. “African Pastors and the Religious (Re) Production of a Visual Culture.” Etnográfica. Revista do Centro em Rede de Investigação em Antropologia 21, no. 3 (2017): 463–477.
  • Chiluwa, Innocent. “Religious Vehicle Stickers in Nigeria: A Discourse of Identity, Faith and Social Vision.” Discourse & Communication 2, no. 4 (2008): 371–387.
  • Cruz, Ryan E., James M. Leonhardt, and Todd Pezzuti. “Second Person Pronouns Enhance Consumer Involvement and Brand Attitude.” Journal of Interactive Marketing 39 (2017): 104–116.
  • Cui, Ying, and Yanli Zhao. “The Use of Second-Person Reference in Advertisement Translation with Reference to Translation Between Chinese and English.” International Journal of Society, Culture & Language 2, no. 1 (2013): 25–36.
  • Davie, Grace. “Prospects for Religion in the Modern World.” The Ecumenical Review 52, no. 4 (2000): 455–464.
  • de Arruda, Gabriela Alcantara Azevedo Cavalcanti, Daniel Medeiros de Freitas, Carolina Maria Soares Lima, Krzysztof Nawratek, and Bernardo Miranda Pataro. “The Production of Knowledge Through Religious and Social Media Infrastructure: World Making Practices among Brazilian Pentecostals.” Popular Communication 20, no. 3 (2022): 208–221.
  • DesignBro. DesignBr. April 27, 2021. Accessed February 12, 2022. https://designbro.com/blog/inspiration/business-cards/social-media-icons-for-business-cards/#:~:text=Putting%20social%20media%20icons%20on,to%20easily%20search%20you%20up.
  • De Witte, Marleen. “Pentecostal Forms Across Religious Divides: Media, Publicity, and the Limits of an Anthropology of Global Pentecostalism.” Religions 9, no. 7 (2018): 1–13.
  • Einstein, Mara. Marketing Religion in a Commercial age. London: Routledge, 2008.
  • Faimau, Gabriel. “The Emergence of Prophetic Ministries in Botswana: Self-Positioning and Appropriation of New Media.” Journal of Contemporary African Studies 36, no. 3 (2018): 369–385.
  • Faimau, Gabriel, and Camden Behrens. “Facebooking Religion and the Technologization of the Religious Discourse: A Case Study of a Botswana-Based Prophetic Church.” Online Heidelberg Journal of Religions on the Internet 11 (2016): 66–92.
  • Faimau, Gabriel, and O. William, eds. New Media and the Mediatisation of Religion: An African Perspective. Newcastle Upon Tyne: Cambridge Scholars Publishing, 2017.
  • Golan, Oren, and Martini Michele. “Religious Live-Streaming: Constructing the Authentic in Real Time.” Information, Communication & Society 22, no. 3 (2019): 437–454.
  • Grad, Iulia. “Religion, Advertising and Production of Meaning.” Journal for the Study of Religions and Ideologies 13, no. 38 (2014): 137–154.
  • Juravle, Ariadna-Ioana, Constantin Sasu, and Geanina Constanta Spataru. “Religious Marketing.” SEA – Practical Application of Science IV, no. 2 (2016): 335–340.
  • Laurence, Iannacone, R. Roger Finke, and Rodney Stark. “Deregulating Religion: The Economics of Church and State.” Differenz und Integration 28 (1996): 462–466.
  • Lindhardt, Martin. “Introduction: Presence and Impact of Pentecostal/Charismatic Christianity in Africa.” In Pentecostalism in Africa, edited by Martin Lindhardt, 1–53. Leiden: Brill, 2015.
  • Meyer, Birgit. “‘There Is a Spirit in That Image’: Mass-Produced Jesus Pictures and Protestant-Pentecostal Animation in Ghana.” Comparative Studies in Society and History 52, no. 1 (2010): 100–130.
  • Meyer, Birgit. “Picturing the Invisible: Visual Culture and the Study of Religion.” Method and Theory in the Study of Religion 27 (2015): 333–360.
  • Morehouse, Jordan, and Adam J. Saffer. “Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media.” Journal of Advertising 50, no. 4 (2021): 408–422.
  • Musoni, Philip, Francis Machingura, and Attwell Mamvuto. “Religious Artefacts, Practices and Symbols in the Johane Masowe Chishanu YeNyenyedzi Church in Zimbabwe: Interpreting Visual Narratives.” Studia Historiae Ecclesiasticae 46, no. 1 (2020): 1–17.
  • Packard, Grant, Sarah G. Moore, and Brent McFerran. “(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Custumer-Firm Interactions.” Journal of Marketing Research 55, no. 4 (2018): 541–556.
  • Percy, Martyn. “The Church in the Market Place: Advertising and Religion in a Secular Age.” Journal of Contemporary Religion 15, no. 1 (2000): 97–119.
  • Premawardhana, Devaka. “Expecting the Unexpected: Pentecostal Miracles as Performance, Production, and Placeholder.” In Miracles: An Exercise in Comparative Philosophy of Religion, edited by Karen R. Zwier, David L. Weddle, and Timothy D. Knepper, 67–84. Cham: Springer, 2022.
  • Ray, Anupama, Agarwal Prerna, K. Maurya Chandresh, and Gargi B. Dasgupta. “Creative Tagline Generation Framework for Product Advertisement.” IBM Journal of Research and Development 63, no. 1 (2019): 6-1.
  • Statista. “Number of Internet and Social Media Users Worldwide as of January 2024.” Accessed March 20, 2024. https://www.statista.com/statistics/617136/digital-population-worldwide/, 2024.
  • Straub, Jeffrey P. “The Pentecostalization of Global Christianity and the Challenge for Cessationism.” Detroit Baptist Seminary Journal 21 (2016): 207–234.
  • Tilson, Donn James, and Anuradha Venkateswaran. “Toward a Covenantal Model of Public Relations: Hindu Faith Communities and Devotional-Promotional Communication.” Journal of Media and Religion 5, no. 2 (2006): 111–133.
  • Torresi, Ira. Translating Promotional and Advertising Texts. London: Routledge, 2010.
  • Ukah, Asonzeh Franklin-Kennedy. African Christianities: Features, Promises and Problems. Mainz: Johannes Gutenbertg-Universität, 2007.
  • Ukah, Azonseh F.K. “Roadside Pentecostalism: Religious Advertising in Nigeria and the Marketing of Charisma.” Critical Interventions 2, no. 1–2 (2008): 125–141.
  • Wariboko, Nimi. “Pentecostalism in Africa.” In Oxford Research Encyclopaedia of African History, edited by Thomas Spear, 1–24. Oxford: Oxford University Press, 2017.
  • Yip, Jeaney, and Susan Ainsworth. “‘We Aim to Provide Excellent Service to Everyone Who Comes to Church!’: Marketing Mega-Churches in Singapore.” Social Compass 60, no. 4 (2013): 503–516.