Health Marketing Quarterly, Volume 26, Issue 4 (2009)

Browse this journal
Sample our Health and Social Care journals, sign in here to start your FREE access for 14 days

Health Marketing Quarterly, Volume 26, Issue 4 (2009)

See all volumes and issues
Vol 41, 2024 Vol 40, 2023 Vol 39, 2022 Vol 38, 2021 Vol 37, 2020 Vol 36, 2019 Vol 35, 2018 Vol 34, 2017 Vol 33, 2016 Vol 32, 2015 Vol 31, 2014 Vol 30, 2013 Vol 29, 2012 Vol 28, 2011 Vol 27, 2010 Volume 26, 2009 Vol 25, 2008 Vol 24, 2007 Vol 23, 2005-2006 Vol 22, 2004-2005 Vol 21, 2003-2004 Vol 20, 2002-2003 Vol 19, 2001-2002 Vol 18, 2000-2001 Vol 17, 1999-2000 Vol 16, 1999 Vol 17, 1999-2000 Vol 16, 1999 Vol 15, 1998 Vol 14, 1996-1997 Vol 13, 1996 Vol 12, 1994-1995 Vol 11, 1994 Vol 10, 1993 Vol 9, 1991-1992 Vol 8, 1990-1991 Vol 7, 1990 Vol 6, 1989 Vol 5, 1988-1989 Vol 4, 1986-1987 Vol 3, 1985-1986 Vol 2, 1984-1985 Vol 1, 1983-1984
Download citations Download PDFs Download issue

Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research

Introduction

Article
Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research
Lawrence S. Silver, Robert E. Stevens & David Loudon
Pages: 251-258
Published online: 11 Nov 2009
First Page PreviewforDirect-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research | Full Text | References | PDF (80.7 KB)
  • 418 Views
  • 8 CrossRef citations
  • 0Altmetric

Articles

Article
Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs About Depression
Soontae An, Hyun Seung Jin & Jane D. Brown
Pages: 259-278
Published online: 11 Nov 2009
AbstractforDirect-to-Consumer Antidepressant Ads and Young Adults' Beliefs About Depression | Full Text | References | PDF (132.7 KB)
  • 485 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
Direct-to-Consumer Advertising in Black and White: Racial Differences in Placement Patterns of Print Advertisements for Health Products and Messages
LaVera M. Crawley, Lisa Hisaw & Judy Illes
Pages: 279-292
Published online: 11 Nov 2009
AbstractforDirect-to-Consumer Advertising in Black and White: Racial Differences in Placement Patterns of Print Advertisements for Health Products and Messages | Full Text | References | PDF (173.7 KB)
  • 322 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources
Denise E. DeLorme, Jisu Huh & Leonard N. Reid
Pages: 293-314
Published online: 11 Nov 2009
AbstractforDirect-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources | Full Text | References | PDF (129.1 KB)
  • 774 Views
  • 35 CrossRef citations
  • 0Altmetric
Article
The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship
Julia E. Blose & Rhonda W. Mack
Pages: 315-332
Published online: 11 Nov 2009
AbstractforThe Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship | Full Text | References | PDF (246.3 KB)
  • 172 Views
  • 12 CrossRef citations
  • 0Altmetric
Article
Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs
Nilesh S. Bhutada, Christopher L. Cook & Matthew Perri III
Pages: 333-346
Published online: 11 Nov 2009
AbstractforConsumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs | Full Text | References | PDF (110.6 KB)
  • 287 Views
  • 18 CrossRef citations
  • 0Altmetric
Article
Direct-to-Consumer Advertisements of Prescription Medications Over the Internet
Joshua Fogel & Daniel Novick
Pages: 347-371
Published online: 11 Nov 2009
AbstractforDirect-to-Consumer Advertisements of Prescription Medications Over the Internet | Full Text | References | PDF (139.3 KB)
  • 289 Views
  • 18 CrossRef citations
  • 0Altmetric
Article
Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities
Jennifer Gerard Ball, Angie Liang & Wei-Na Lee
Pages: 372-390
Published online: 11 Nov 2009
AbstractforRepresentation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities | Full Text | References | PDF (102 KB)
  • 417 Views
  • 12 CrossRef citations
  • 0Altmetric

Explore articles