The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society. Health marketing is a discipline leveraging traditional marketing techniques and research driven strategies to protect and promote the health of individuals, communities, and populations. The Center for Disease Control and Prevention (CDC) defines health marketing as "creating, communicating, and delivering health information and interventions using consumer-centered and science-based strategies to protect and promote the health of diverse populations". Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers. The journal, constructed to be inclusive and international in scope, multidisciplinary and relevant to the health and business world in most of its articles.
Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment. The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations, individual practitioners, and health services. This includes the use of marketing to promote, position, deter, and enhance health and health services. Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies that is relevant to researchers, practitioners, and policy makers.
Contributions which include analysis of existing practice, methods, and programs; application of new ideas and methods; and research on various aspects of health marketing are encouraged. Systematic literature reviews and conceptual papers including critiques, reflections and conceptualizations aiming to expand thinking in the field are welcomed. Each manuscript should include the marketing implications of the impact of these findings on health marketing practice.
Areas of emphasis include:
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Authors can choose to publish gold open access in this journal.
Read the Instructions for Authors for information on how to submit your article.
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