Health Marketing Quarterly, Volume 41, Issue 1 (2024)

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Health Marketing Quarterly, Volume 41, Issue 1 (2024)

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Volume 41, 2024 Vol 40, 2023 Vol 39, 2022 Vol 38, 2021 Vol 37, 2020 Vol 36, 2019 Vol 35, 2018 Vol 34, 2017 Vol 33, 2016 Vol 32, 2015 Vol 31, 2014 Vol 30, 2013 Vol 29, 2012 Vol 28, 2011 Vol 27, 2010 Vol 26, 2009 Vol 25, 2008 Vol 24, 2007 Vol 23, 2005-2006 Vol 22, 2004-2005 Vol 21, 2003-2004 Vol 20, 2002-2003 Vol 19, 2001-2002 Vol 18, 2000-2001 Vol 17, 1999-2000 Vol 16, 1999 Vol 17, 1999-2000 Vol 16, 1999 Vol 15, 1998 Vol 14, 1996-1997 Vol 13, 1996 Vol 12, 1994-1995 Vol 11, 1994 Vol 10, 1993 Vol 9, 1991-1992 Vol 8, 1990-1991 Vol 7, 1990 Vol 6, 1989 Vol 5, 1988-1989 Vol 4, 1986-1987 Vol 3, 1985-1986 Vol 2, 1984-1985 Vol 1, 1983-1984
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Editorial

Editorial
Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication
Joy Parkinson, Phill Sherring, Liz Foote & Janet Davey
Pages: 1-10
Published online: 26 Feb 2024
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Research Articles

Article
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Joy Parkinson, Kristen Clark & Tegan McIntosh
Pages: 11-32
Published online: 17 May 2023
AbstractforThe Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact | Full Text | References | PDF (1.8 MB) | EPUB
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Article
A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B
Katherine Parsons, Simon Payne, Saoirce Codling & Megan Murphy
Pages: 33-49
Published online: 24 Jul 2023
AbstractforA reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures
Nathaniel J. Evans, Grace Adams & Hyoyeun Jun
Pages: 50-70
Published online: 25 Sep 2023
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Article
Factors influencing consumers’ intention to donate blood: A South African perspective
Relebohiseng Matubatuba, Nadine Strydom, N. Benedicte Lunanga & Jesse D. Martin
Pages: 71-94
Published online: 29 Nov 2023
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Article
Unpacking the influencing factors of telehealth usage among older consumers
Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix & Arjun Singh
Pages: 95-111
Published online: 30 Nov 2023
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