The Role of Online Reviews and Salary on Hospitality Students’ Perceptions and Intentions

ABSTRACT

This research utilizes signaling theory to shed light on the influence employee-generated reviews and job advertisements have on hospitality students’ perceptions and decisions. Specifically, the research examined the influence of salary information in job advertisements and review valence in employee-generated reviews on job pursuit intention (JPI) and person-organization (PO) fit. A vignette-based experiment was conducted in which potential applicants read job advertisements containing salary information and employee-generated reviews. Results show that organizations can overcome negative online employee reviews as long as the salary is adequate.

KEYWORDS:

• Recruitment
• employee-generated online reviews
• signaling theory
• salary

Disclosure Statement

No potential conflict of interest was reported by the author(s).