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Research Article
Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
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Joaquim Silvaa Department of Management, School of Economics and Management, University of Minho, Braga, Portugal;b CICS.NOVA, University of Minho, Braga, Portugalhttps://orcid.org/0000-0002-1847-8710View further author information
https://orcid.org/0000-0002-1847-8710View further author information & Beatriz Casaisa Department of Management, School of Economics and Management, University of Minho, Braga, Portugal;b CICS.NOVA, University of Minho, Braga, PortugalCorrespondence[email protected]
https://orcid.org/0000-0002-7626-0509View further author information
https://orcid.org/0000-0002-7626-0509View further author information