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Research Article
FROM A ROLE-PLAYING GAME (RPG) TO A BRAND: STRATEGIC IMPLICATIONS FROM AN OVER-TWO-DECADE CASE
Cheuk Hang Aua School of Business and Law, Edith Cowan University, Perth, AustraliaCorrespondence[email protected]
https://orcid.org/0000-0002-2121-8573View further author information
https://orcid.org/0000-0002-2121-8573View further author information, Chih-Yuan Choub Department of Management Information Systems, National Chengchi University, Taipei, Taiwanhttps://orcid.org/0000-0003-4799-3065View further author information
https://orcid.org/0000-0003-4799-3065View further author information & Kevin K. W. Hoc Institute of Business Sciences, University of Tsukuba, Japanhttps://orcid.org/0000-0003-1304-0573View further author information
https://orcid.org/0000-0003-1304-0573View further author information