Open access
343
Views
0
CrossRef citations to date
0
Altmetric
Research Article
FROM A ROLE-PLAYING GAME (RPG) TO A BRAND: STRATEGIC IMPLICATIONS FROM AN OVER-TWO-DECADE CASE
Cheuk Hang Aua School of Business and Law, Edith Cowan University, Perth, AustraliaCorrespondence[email protected]
https://orcid.org/0000-0002-2121-8573View further author information
, https://orcid.org/0000-0002-2121-8573View further author information
Chih-Yuan Choub Department of Management Information Systems, National Chengchi University, Taipei, Taiwanhttps://orcid.org/0000-0003-4799-3065View further author information
& Kevin K. W. Hoc Institute of Business Sciences, University of Tsukuba, Japanhttps://orcid.org/0000-0003-1304-0573View further author information
Published online: 19 Apr 2024
Reprints and Permissions
Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.
To request a reprint or commercial or derivative permissions for this article, please click on the relevant link below.
For more information please visit our Permissions help page.
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.