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Cogent Business & Management Volume 11, 2024 - Issue 1
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MARKETING

Impact of brand authenticity on word-of-mouth for tourism souvenirs

Shoji Tanaka1 Faculty of Business Administration, Setsunan University, Neyagawa, Osaka, JapanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0009-0001-6427-3214View further author information
ORCID Icon,
Changju Kim2 College of Business Administration, Ritsumeikan University, Iwakura, Ibaraki, Osaka, JapanView further author information
,
Hiroyuki Takahashi3 Faculty of Commerce, Doshisha University, Kyoto, JapanView further author information
&
Akihiro Nishihara4 Faculty of Business Administration, Asia University, Sakai, Musashino-shi, Tokyo, JapanView further author information
Article: 2290222 | Received 27 Jul 2023, Accepted 28 Nov 2023, Published online: 12 Dec 2023
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