Cogent Business & Management
Volume 11, 2024 - Issue 1
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MARKETING
Impact of brand authenticity on word-of-mouth for tourism souvenirs
Shoji Tanaka1 Faculty of Business Administration, Setsunan University, Neyagawa, Osaka, JapanCorrespondence[email protected]
https://orcid.org/0009-0001-6427-3214View further author information
, https://orcid.org/0009-0001-6427-3214View further author information
Changju Kim2 College of Business Administration, Ritsumeikan University, Iwakura, Ibaraki, Osaka, JapanView further author information
, Hiroyuki Takahashi3 Faculty of Commerce, Doshisha University, Kyoto, JapanView further author information
& Akihiro Nishihara4 Faculty of Business Administration, Asia University, Sakai, Musashino-shi, Tokyo, JapanView further author information
Article: 2290222
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Received 27 Jul 2023, Accepted 28 Nov 2023, Published online: 12 Dec 2023
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