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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Exploring a new service prospect: customer’ intention determinants in light of utaut theory
Huynh Ngoc Chuonga Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamCorrespondence[email protected]
https://orcid.org/0000-0002-7850-9646View further author information
https://orcid.org/0000-0002-7850-9646View further author information, , , , & ![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})