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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Exploring a new service prospect: customer’ intention determinants in light of utaut theory

Huynh Ngoc Chuonga Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7850-9646View further author information
ORCID Icon,
Vo Tran Phuong Uyena Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamView further author information
,
Nguyen Dang Phuong Ngana Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamView further author information
,
Nguyen Thi Bao Trama Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamView further author information
,
Le Nguyen Bao Trana Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamView further author information
&
Nguyen Thi Thu Haa Faculty of Economics, University of Economics and Law, Ho Chi Minh City, Vietnam;b Vietnam National University, Ho Chi Minh City, VietnamView further author information
Article: 2291856 | Received 01 Jun 2023, Accepted 01 Dec 2023, Published online: 24 Jan 2024

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