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Cogent Business & Management Volume 11, 2024 - Issue 1

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MARKETING

Innovation orientation and firms’ financial performance: The moderating role of new product development

Justice Boateng Dankwah1 Department of Entrepreneurship and Business Sciences, School of Arts and Social Sciences, University of Energy & Natural Resources, Sunyani, Ghana

https://orcid.org/0000-0002-8271-073X View further author information

Sayibu Ibrahim Nnindini2 Department of Distance Education, School of Continuing and Distance Education, University of Ghana, Accra, GhanaView further author information

Zakari Bukari3 Department of Marketing, University of Professional Studies Accra, UPSA, GhanaCorrespondence[email protected]
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Article: 2292525 | Received 21 Oct 2022, Accepted 28 Nov 2023, Published online: 19 Dec 2023

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https://doi.org/10.1080/23311975.2023.2292525
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