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Cogent Business & Management Volume 11, 2024 - Issue 1
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MARKETING

Innovation orientation and firms’ financial performance: The moderating role of new product development

Justice Boateng Dankwah1 Department of Entrepreneurship and Business Sciences, School of Arts and Social Sciences, University of Energy & Natural Resources, Sunyani, GhanaORCID Iconhttps://orcid.org/0000-0002-8271-073XView further author information
ORCID Icon,
Sayibu Ibrahim Nnindini2 Department of Distance Education, School of Continuing and Distance Education, University of Ghana, Accra, GhanaView further author information
&
Zakari Bukari3 Department of Marketing, University of Professional Studies Accra, UPSA, GhanaCorrespondence[email protected]
View further author information
Article: 2292525 | Received 21 Oct 2022, Accepted 28 Nov 2023, Published online: 19 Dec 2023

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