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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES
Hamzeh Alhawamdeha Department of Administrative Sciences, Faculty of Business, Jerash University, PO. Box 26150 Jerash, Jordan
https://orcid.org/0000-0002-6515-9333View further author information
https://orcid.org/0000-0002-6515-9333View further author information, Mahmoud Abdel Muhsen Irsheid Alafeefb Marketing Department-Al Baha, University, Saudi Arabia P O. B. 1988 Patio Saudi Arab, Jordanhttps://orcid.org/0000-0003-4473-8253View further author information
https://orcid.org/0000-0003-4473-8253View further author information, , Bashar Younis Alkhawaldehd Department of Administrative Sciences, Faculty of Business, Jerash University, PO. Box 26150, Jerash, JordanCorrespondence[email protected] [email protected]
https://orcid.org/0000-0002-4921-5702View further author information
https://orcid.org/0000-0002-4921-5702View further author information, , , Omar Zraqatf Department of Accounting, Jerash Unviersity, Jerash, Jordanhttps://orcid.org/0009-0000-9165-4277View further author information
https://orcid.org/0009-0000-9165-4277View further author information, & Ghaith N. Al-Eitang Department of Finance and Banking, School of Business, Al al-Bayt University, Mafraq, Jordanhttps://orcid.org/0000-0002-2364-1500View further author information
https://orcid.org/0000-0002-2364-1500View further author information show all![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})