Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES
Hamzeh Alhawamdeha Department of Administrative Sciences, Faculty of Business, Jerash University, PO. Box 26150 Jerash, Jordanhttps://orcid.org/0000-0002-6515-9333View further author information
, Mahmoud Abdel Muhsen Irsheid Alafeefb Marketing Department-Al Baha, University, Saudi Arabia P O. B. 1988 Patio Saudi Arab, Jordanhttps://orcid.org/0000-0003-4473-8253View further author information
, Mohammad Abdel Mohsen Al-Afeefc Department of Banking and Finance, Faculty of Business, Jerash University, P. O. Box 26150, Jerash, JordanView further author information
, Bashar Younis Alkhawaldehd Department of Administrative Sciences, Faculty of Business, Jerash University, PO. Box 26150, Jerash, JordanCorrespondence[email protected] [email protected]
https://orcid.org/0000-0002-4921-5702View further author information
, https://orcid.org/0000-0002-4921-5702View further author information
Maher Nawasrae Department of Human Resource Management, Jerash University, Jerash, JordanView further author information
, Hani Ali Aref Al_Rawashdehf Department of Accounting, Jerash Unviersity, Jerash, JordanView further author information
, Omar Zraqatf Department of Accounting, Jerash Unviersity, Jerash, Jordanhttps://orcid.org/0009-0000-9165-4277View further author information
, Lina Fuad Hussienf Department of Accounting, Jerash Unviersity, Jerash, JordanView further author information
& Ghaith N. Al-Eitang Department of Finance and Banking, School of Business, Al al-Bayt University, Mafraq, Jordanhttps://orcid.org/0000-0002-2364-1500View further author information
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Article: 2297458
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Received 09 Mar 2023, Accepted 16 Dec 2023, Published online: 21 Mar 2024
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