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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Wojciech TrzebińskiCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, PolandCorrespondence[email protected]
https://orcid.org/0000-0002-5760-6519View further author information
https://orcid.org/0000-0002-5760-6519View further author information, Beata MarciniakCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Polandhttps://orcid.org/0000-0002-5434-9174View further author information
https://orcid.org/0000-0002-5434-9174View further author information & Joanna KarwowskaCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, Polandhttps://orcid.org/0000-0001-7328-193XView further author information
https://orcid.org/0000-0001-7328-193XView further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})