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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Wojciech TrzebińskiCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, PolandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5760-6519View further author information
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Beata MarciniakCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, PolandORCID Iconhttps://orcid.org/0000-0002-5434-9174View further author information
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Joanna KarwowskaCollegium of Management and Finance, SGH Warsaw School of Economics, Warsaw, PolandORCID Iconhttps://orcid.org/0000-0001-7328-193XView further author information
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Article: 2306685 | Received 28 Nov 2022, Accepted 13 Jan 2024, Published online: 25 Jan 2024

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