The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

Abida Ellahia Department of Management Sciences, Abbottabad University of Science and Technology, Havelian, PakistanView further author information

Qurat Ul Ainb Department of Management Sciences, National University of Modern Languages (NUML), Islamabad, PakistanView further author information

Hafiz Mudassir Rehmanc Department of Global Business & Enterprise, Ulster University Business School, Ulster University, Londonderry, BT487JL, UKCorrespondence[email protected]

https://orcid.org/0000-0001-9114-0989 View further author information

Md Billal Hossaind Business Management and Marketing Department, School of Business and Economics, Westminster International University, Tashkent, UzbekistanView further author information

Csaba Bálint Illése Doctoral School of Management and Business Administration, John von Neumann University, Kecskemét, HungaryView further author information

Akhtar Tanweerb Department of Management Sciences, National University of Modern Languages (NUML), Islamabad, PakistanView further author information

The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

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The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

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