Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing
Abida Ellahia Department of Management Sciences, Abbottabad University of Science and Technology, Havelian, PakistanView further author information
, Qurat Ul Ainb Department of Management Sciences, National University of Modern Languages (NUML), Islamabad, PakistanView further author information
, Hafiz Mudassir Rehmanc Department of Global Business & Enterprise, Ulster University Business School, Ulster University, Londonderry, BT487JL, UKCorrespondence[email protected]
https://orcid.org/0000-0001-9114-0989View further author information
Md Billal Hossaind Business Management and Marketing Department, School of Business and Economics, Westminster International University, Tashkent, UzbekistanView further author information
, Csaba Bálint Illése Doctoral School of Management and Business Administration, John von Neumann University, Kecskemét, HungaryView further author information
& Akhtar Tanweerb Department of Management Sciences, National University of Modern Languages (NUML), Islamabad, PakistanView further author information
Article: 2316931
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Received 25 Oct 2022, Accepted 06 Feb 2024, Published online: 17 Feb 2024
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