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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The impact of eWOM information in social media on the online purchase intention of Generation Z
Thi Thuy An NgoFPT University, Can Tho, VietnamCorrespondence[email protected]
https://orcid.org/0000-0001-7510-972XView further author information
https://orcid.org/0000-0001-7510-972XView further author information, Binh Long VuongFPT University, Can Tho, Vietnamhttps://orcid.org/0009-0008-5638-2315View further author information
https://orcid.org/0009-0008-5638-2315View further author information, My Dien LeFPT University, Can Tho, Vietnamhttps://orcid.org/0009-0008-2323-0198View further author information
https://orcid.org/0009-0008-2323-0198View further author information, Thanh Trung NguyenFPT University, Can Tho, Vietnamhttps://orcid.org/0009-0002-5784-686XView further author information
https://orcid.org/0009-0002-5784-686XView further author information, My My TranFPT University, Can Tho, Vietnamhttps://orcid.org/0009-0006-3460-287XView further author information
https://orcid.org/0009-0006-3460-287XView further author information & Quoc Khanh NguyenFPT University, Can Tho, Vietnamhttps://orcid.org/0009-0002-7336-4860View further author information
https://orcid.org/0009-0002-7336-4860View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})