Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The impact of eWOM information in social media on the online purchase intention of Generation Z
Thi Thuy An NgoFPT University, Can Tho, VietnamCorrespondence[email protected]
https://orcid.org/0000-0001-7510-972XView further author information
Binh Long VuongFPT University, Can Tho, Vietnam
https://orcid.org/0009-0008-5638-2315View further author information
My Dien LeFPT University, Can Tho, Vietnam
https://orcid.org/0009-0008-2323-0198View further author information
Thanh Trung NguyenFPT University, Can Tho, Vietnam
https://orcid.org/0009-0002-5784-686XView further author information
My My TranFPT University, Can Tho, Vietnam
https://orcid.org/0009-0006-3460-287XView further author information
Quoc Khanh NguyenFPT University, Can Tho, Vietnam
https://orcid.org/0009-0002-7336-4860View further author information
Article: 2316933
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Received 23 Jun 2023, Accepted 06 Feb 2024, Published online: 17 Feb 2024
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