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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction
Phillip DangaisoDepartment of Economics, Marketing and Entrepreneurship, Zimbabwe Ezekiel Guti University, Bindura, ZimbabweCorrespondence[email protected]
https://orcid.org/0000-0002-4495-0601View further author information
https://orcid.org/0000-0002-4495-0601View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})