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Cogent Business & Management Volume 11, 2024 - Issue 1

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Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction

Phillip DangaisoDepartment of Economics, Marketing and Entrepreneurship, Zimbabwe Ezekiel Guti University, Bindura, ZimbabweCorrespondence[email protected]

https://orcid.org/0000-0002-4495-0601 View further author information

Article: 2321791 | Received 07 Feb 2023, Accepted 16 Feb 2024, Published online: 26 Feb 2024

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https://doi.org/10.1080/23311975.2024.2321791
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