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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Corporate social marketing and brand equity – a case of dairy products in Vietnam
& 
Tuan Nguyen-Anhb Marketing Faculty, University of Finance – Marketing, Ho Cho Minh City, VietnamCorrespondence[email protected]
https://orcid.org/0000-0002-9625-3285View further author information
https://orcid.org/0000-0002-9625-3285View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112440/MPU-Jenni-AI-ECONOMICS.png"})