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Cogent Business & Management Volume 11, 2024 - Issue 1

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Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Ruturaj Babera Symbiosis Centre for Management Studies, Nagpur (A Constituent of Symbiosis International Deemed University, Pune), IndiaCorrespondence[email protected]
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Shilpa Sankpalb SVKM’s Narsee Monjee Institute of Management Studies, Indore, IndiaView further author information

Prerana Baberc School of Studies in Management, Jiwaji University, Gwalior, IndiaView further author information

Chanda Gulatid Prestige Institute of Management & Research, Gwalior, IndiaView further author information

Article: 2321800 | Received 16 Nov 2022, Accepted 16 Feb 2024, Published online: 19 Mar 2024

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https://doi.org/10.1080/23311975.2024.2321800
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