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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Ruturaj Babera Symbiosis Centre for Management Studies, Nagpur (A Constituent of Symbiosis International Deemed University, Pune), IndiaCorrespondence[email protected]
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,
Shilpa Sankpalb SVKM’s Narsee Monjee Institute of Management Studies, Indore, IndiaView further author information
,
Prerana Baberc School of Studies in Management, Jiwaji University, Gwalior, IndiaView further author information
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Chanda Gulatid Prestige Institute of Management & Research, Gwalior, IndiaView further author information
Article: 2321800 | Received 16 Nov 2022, Accepted 16 Feb 2024, Published online: 19 Mar 2024

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