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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Private label brands vs national brands: new battle fronts and future competition
Sbonelo Gift NdlovuFaculty of Economic and Management Sciences, School of Management Sciences, Marketing Department, North-West University, Mahikeng, South AfricaCorrespondence[email protected]
https://orcid.org/0000-0003-0596-1065View further author information
https://orcid.org/0000-0003-0596-1065View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112440/MPU-Jenni-AI-ECONOMICS.png"})