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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Private label brands vs national brands: new battle fronts and future competition

Sbonelo Gift NdlovuFaculty of Economic and Management Sciences, School of Management Sciences, Marketing Department, North-West University, Mahikeng, South AfricaCorrespondence[email protected]

https://orcid.org/0000-0003-0596-1065 View further author information

Article: 2321877 | Received 04 May 2023, Accepted 16 Feb 2024, Published online: 28 Feb 2024

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https://doi.org/10.1080/23311975.2024.2321877
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