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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor
Ngoc Quang NguyenMarketing Faculty, National Economics University, Hanoi, Vietnam
https://orcid.org/0000-0003-4210-7175View further author information
https://orcid.org/0000-0003-4210-7175View further author information, Hoai Long NguyenMarketing Faculty, National Economics University, Hanoi, VietnamCorrespondence[email protected]
https://orcid.org/0000-0002-4864-3393View further author information
https://orcid.org/0000-0002-4864-3393View further author information & ![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})